We are a contemporary designer jewellery boutique in North London. Our online shop features a selection from the wide range of designer jewellery collections we hold. Not only are we London’s first stop for unique engagement rings and unusual engagement rings but we have carefully selected and curated unusual jewellery by designers from all around the globe. Our boutique is based in London's famous Muswell Hill. Whether you are looking for a bespoke gift, a look for a special event or an update on your jewellery, our team of knowledgeable experts can help you complete your look with a truly unique shopping experience. For directions and information about how to find us click here. If you can’t get to our store and need more details on an item of jewellery you might be interested in please get in touch regarding our TF try on service.
An established family business that was conceived by Laura’s parents in 1994 tomfoolery is a bright, spacious store. Our customers return time and time again and it is their continued loyalty that has brought us where we are today. Laura worked in the gallery from the age of fifteen and it was here that her interest in the business started to grow. After working in high-end fashion and photographic production Laura made the decision to join the business. Whilst her parents started to take a backseat Laura’s natural progression was to take the business forward on many levels, from designing her own collection métier by tomfoolery to establishing the annual wedding showcase and wedding atelier.
While the majority of our cabinets showcase home grown British talent, we have always made seasonal buying trips to Paris, Munich and New York to bring our customers the latest trends. We were the first UK outlet to stock the now hugely established Alexis Bittar designs (2010 Accessory Designer of the Year in the States) and we continue to display one of the most comprehensive collections of his work in the country.
From our own shores we stock pieces from the most established of makers, from Jane Adam, Disa Allsopp to Ruth Tomlinson, Polly Wales & Shaun Leane. Always passionate about exhibiting a broad range in contemporary, fine and bespoke jewellery we pride ourselves on offering a personal and informed service to customers whatever they may be looking for.
Call us: 0208 444 7000
109 Fortis Green Road