The foundations of Hipp! were laid in 2003, in London, where graphic designer and illustrator Julia started making flamingo earrings out of colourful scraps of leather and selling them in Spitalfield market. Hipp! was launched after Julia had moved back to her native Sweden and started to expand the range of handmade jewellery. The Hipp! team assemble all jewellery by hand in their studio/workshop which is housed in the same premises as the shop and showroom in Stockholm.