Tomfoolery: The first-stop boutique for unique engagement rings London

Tomfoolery is London’s leading destination for artisanal jewellery and houses the city’s widest selection of independent bridal jewellery and unique engagement rings. Quietly acclaimed, Tomfoolery offers the perfect solution for those looking for character and individuality when purchasing bridal jewellery and unusual engagement rings in particular.

With its playful yet understated approach to buying, it carries an unparalleled offering of carefully selected and curated jewels by designers from all around the globe including local, European, and American independent designers such as WWAKE, Anna Sheffield, Artemer, Ruth Tomlinson, Sofia Zakia, Anthony Lent, Ellis Mhairi Cameron, Jenny Kwon, Shimell & Madden. Tomfoolery is able to source any ring from their collection of in-house designers, including bespoke and custom options and will handle the entire importing process too.

Tomfoolery offers a truly personalised service fortified by over two decades’ worth of experience, ensuring almost all gold is recycled or fair mined, and all diamonds follow the Kimberly process. Many of the stones used when purchasing alternative engagement rings with the boutique are fully traceable and sourced directly from the mine. Tomfoolery also offers lab-grown diamonds which is one of the most sustainable options when looking to purchase ethical, conflict-free diamond jewellery.

Responding to increasingly discerning couples with an interest in alternative engagement rings and purchasing environmentally friendly jewellery, Tomfoolery’s Director Laura Kay introduced the concept of the wedding atelier in 2013. Every year, a new eclectic exhibition named LOVE Ring, is born to celebrate Tomfoolery’s designers and capture the diverse range of contemporary options of unique engagement rings and bands available to brides and grooms.

Muse by Tomfoolery is an 18ct in-house luxury jewellery line brought to you by Tomfoolery which features within the exhibition. Specialising in alternative engagement rings, art deco wedding bands and art deco engagement rings, each piece features unique diamonds and gemstones with the collection growing to feature beautiful pendants, bracelets and earrings to match. Diversity, simplicity and a characteristic unique-ness define this ever-popular and adaptable approach to artisan jewellery design.